Thursday 23 December 2010

Make Making Money


Jesus’s birthday is coming up. And you know what he wants for his birthday? Nothing more than for you lose weight and become more attractive. As C.S. Lovett helpfully explains in his 1979 book, Help Lord … The Devil Wants Me Fat!, there’s a simple way to not be so fat: stop eating. Just completely stop. See, it’s not hunger that causes you to eat delicious holiday treats, it’s Satan.


Maybe that seems extreme to you. What about clean, natural, whole foods in their purest forms? you might ask. I eat a raw, macrobiotic, vegan diet, and I feel fantastic, you say. Yap, yap, yap. All I hear is Satan telling filthy lies.



Not convinced? People who own the book and have followed the instructed fast simply rave about it!


This book has to be one of the greatest books written concerning weight loss and how to tear down strongholds that the enemy has built in one's mind by causing one to overeat. By putting thoughts in one's mind to eat when one is not really hungry, the devil deceives unsuspecting Christians by the bondage caused by overeating and not being able to serve the Lord, as one would if he was in better shape. (I didn't word that right but you will understand what I mean if you will buy the book.) … [A]fter reading the book I fasted for 11 complete days and there was nothing to it.

—Ndubusi, on Amazon


Some readers feel so passionately about how this book has changed their lives that they even blog about it on SparkPeople.


Most do not think of overeating as a sin but it's the devil's way of getting control of otherwise good Christians who would never think of sinning in other ways, to destroy themselves, bite by bite. It really doesn't matter whether we are bound by drugs, sex or money, the chains still chain us. In reality it wouldn't matter if we were bound by rope, iron or real chains, if we're bound, we're bound…When you look at it as a battle with Satan, it perks up your soul and helps you to determine not to let him win anymore.


Lovett and his wife, Linda, who did the book’s illustrations, encourage you to win your battle with the devil by thinking of your brain (soul?) as a computer that you can program with visualization. Like this:



Like any war with dark forces, this one will require constant vigilance. Much like Santa Claus, Lucifer sees you and what you eat not just when you are awake, but even when you are sleeping.



So now our plan is in place. Let’s make Jesus happy and stick to our inevitable New Year’s resolutions. Just remember, if you break this diet, there's more at stake than skinny jeans and self esteem. There is your immortal soul.


Merry Christmas!


Previously: Looking Pretty for the Holidays.


Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.



The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.



That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.



What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.




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